Customer Panels are a great approach to gathering in depth research from your prospective or current customers. You may be launching a new product or service and need to carry out market research, or you may wish to gather insight from your current customers on the level of service being provided, or the quality of your service or product.
You may already have your own list of participants who can take part in your market research panels, but if you don’t, you can outsource this activity to an agency that has their own panel of participants that match your required profile.
Customer Panels can be carried out in a number of different ways to best suit the requirements of the data output and also the profile of your target audience.
Online Customer Panels, or Web Panels, are a cost-effective way of reaching a desirable number of participants in a short time frame. You can schedule a number of short Online Customer Panels within one day, asking multiple participants to register to specific time slots. The insight can then be gathered and processed immediately after each session. Online Customer Panels are an efficient way to gather customer research but can lack the opportunity to build rapport with participants, as all communication from the panel host is verbal, but answers and questions asked by the participants are via electronic messaging.
Group Customer Panels, or Focus Groups, typically concentrate on a maximum of 10 participants attending a 60-minute session. The host of the panel will engage the participants in different discussion topics, to gather the required insight and feedback. An analysis report will be complied following completion of the overall number of panels required.
One-2-One Customer Panels are 30-45-minute individual face-2-face interviews with a select number of participants. This form of Customer Panel is a great way to gather in depth insight from the participant, based on the feedback that they provide to each discussion topic. A detailed analysis report can be complied per participant, or per group of participants taking part in a number of panels.
Founder & CEO – My View Limited