Be a Brand Ambassador

Why is brand important When considering a company's brand does this just mean the logo and colours of their signs and packaging? Whilst that initial visual cue to customers starts to work on the brain, what it really means to customers beyond the design and aesthetics is key. That logo represents everything that is perceived [...]

Power of Panels

Why should businesses carry out customer panels? Customer Panels are a great approach to gathering in depth research from your prospective or current customers. You may be launching a new product or service and need to carry out market research, or you may wish to gather insight from your current customers on the level of [...]

By |2020-09-02T16:57:29+01:00September 2nd, 2020|Customer Experience Programmes, customer panel, cx|0 Comments

What is the mystery shopper assessment process?

So why bother with mystery shopping and how important is it for your brand? The answer is extremely important if you want to stay relevant and continue to evolve and adapt for your market. Let’s explore how this works instore for the retail brand. What does the mystery shopper assess? When customers cross the threshold [...]

By |2020-08-08T13:19:18+01:00August 4th, 2020|Customer Experience Programmes, Mystery Shopping|0 Comments

How can your mystery shopping programme be more cost effective but still provide valuable insight? 

Many businesses invest in mystery shopping as a tool to evaluate customer experience. Mystery shopping is a very effective measurement tool as it allows you to replicate a real customer enquiry and create a measurement criteria, based on your sales process and training programme. Mystery shopping can take place face-2-face, via phone or online to [...]

Do your team feel safe in their working environment?

In light of COVID-19, businesses are having to put measures in place for the safety of their staff and their customers. But what do your team think about how you have handled the pandemic as their employer, and the measures that you have put in place for their safety? Staff satisfaction is key to retaining [...]

How will customer service be measured alongside social distancing?

Customer service is still at the forefront of everyone’s mind, even during these unprecedented times. How businesses cope with fewer staff members and social distancing measures will have an impact on the level of service they deliver to their customers.   Pre COVID-19, many businesses had customer experience (cx) programmes in place to measure the level [...]

By |2020-08-04T19:27:08+01:00July 13th, 2020|Customer Experience Programmes, cx, Mystery Shopping|0 Comments

How valuable would gathering immediate feedback from your customers be to your business?

Regardless of which industry you are in, customer feedback is invaluable to the development of your team and your business. Getting this feedback immediately, to allow you to make real time change, is even more valuable. After transacting with a customer, feedback ideally needs to be gathered within the next 7 days for the [...]

What is your Social Media Reputation Score?

Social media reputation management is the process of tracking, monitoring and ultimately eliminating negative social media material about your brand. If done properly, social media reputation management builds your credibility to customers, which strengthens their trust in your brand. In this digital age of everything being accessible online comes the added pressure of how [...]

COVID-19 Compliance Auditing

  With the majority of retail locations having opened their doors again throughout June, many are wondering what measures have been put in place for their safety. Is it going to be possible to social distance and how many staff members are actually going to put the measures into practise? The measures that businesses are [...]

By |2020-08-04T19:30:55+01:00July 1st, 2020|audit, Automotive, Customer Experience Programmes|0 Comments
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