Why is brand important
When considering a company’s brand does this just mean the logo and colours of their signs and packaging? Whilst that initial visual cue to customers starts to work on the brain, what it really means to customers beyond the design and aesthetics is key. That logo represents everything that is perceived about a business, its service, product and its reputation. To be a brand ambassador, this involves a deeper understanding beyond a logo.
What is in a logo
The way colour, design and font work on the human brain is fascinating. We all know how we feel about logos that aren’t ‘right’ in that they can give negative connotations such as feeling cheap. If not well thought out, a logo can be too like others or not memorable, so the feel and message are critical. Your logo should be instantly recognizable; a powerful image that delivers the first impression of your business.
Create trust with your brand
Whilst trust does come with experience of a business, it can also come with how the brand is experienced. There are multiple touch points where a customer encounters a company brand so there needs to be consistency both online and in person. When branding is successful on websites and social media, there is a distinctly consistent feel to these platforms. Similarly, customers have that same feel of consistency when they are buying a product from that company either instore or online. Ensuring that every area of the business has the same look and voice will generate trust.
Ensuring your team are brand ambassadors
You can put all this thought into what the company stands for and how you want customers to perceive your brand but if your staff aren’t onboard then it’s not going to work. An employee doesn’t want to just turn up for their job, they need to feel a part of the overall goal. Equally, employers want staff to be proud to work alongside them moving the company towards the same common goal. In other words, your brand needs to be the mascot that everyone gets behind and cheers for but how do you do that?
Surveys that enable your brand
At My View we know that every member of your team should be a brand ambassador and adopt a ‘Customer-First’ approach when attending to your customers. We gather data that is meaningful and create bespoke training not an off the shelf one size fits all approach. This training is tailored based on the outcomes uncovered in the data gathered through customer surveys. Our team of Training Consultants use the insight and analysis from your customer surveys to put together training that empowers your team so that they feel equipped with the tools to represent the brand. This will identify the businesses strengths and weaknesses and by sharing this with the team, you can create a culture where “it’s not just a job” and the employees feel invested in and start to care about your brand.